You should create a report for all your SEO clients to show them how the campaigns you are working on are doing. These reports are important and you can craft them using online tools. Also, you can just automate the white-label reports.
Understanding White-Label SEO Reports
You may have heard about these reports but aren’t sure what they have on them or how to generate them. White-label SEO reports show how an SEO project is faring right from its day one.
If a client has hired you to work on their SEO project, you will need to create this type of report. In the report, you will include results of keywords ranking, traffic, and even conversion rates.
When you send this report to your clients, they will trust you more. They will also know how their projects are faring.
Essential Tools and Platforms
You will require online tools for creating the white-label reports. One of the online services you can use to get the reports is Google Data Studio.
The tool will collect info from different sources to give you the report. Also, it is also possible to customize the reports as per the preference of each SEO client.
You can also use paid online tools like Ahrefs, SEMrush, and Moz. They can offer some templates you can use to come up with the reports. Therefore, you will not need to start drawing the report outlines from scratch.
These tools also have a way you can automate the reports. This means you will not be required to create and submit them to the clients.
You can still make use of all-inclusive online tools to create reports for your client’s SEO campaigns.
You must choose the online service that will be suitable for the reports you intend to provide to your clients. Also, the tool should be within your budget.
Setting Up Your Reporting System
Here are simple steps you can use to set up your reporting system:
- You should start by knowing the type of SEO KPIs you would like to monitor.
- You must pick the tools you will be using to create them.
- Configure the collection of reporting data from various sources.
- Choose the frequency at which you would like to get the reports.
Creating Report Templates
You should make reports that are clear and personalized to the preference of the client. Make sure the report has the most important results of the projects. You should show the:
- Traffic insights.
- Ranking results.
- Overall performance
How to Automate the Reports
It is possible for you to automate the reports. This way, the reports will be created by the tool without manual input of data. Also, you can set it up to deliver the reports to the clients every time the tool creates it. If you automate the process, your clients will not miss any of your reports.
Best Practices for Client Communication
You should have good communication with the clients you are working for. Remember, the client will require a heads up about the projects. This means you will need to have one or two meetings so you can discuss the reports you have created.
Make sure the client gets every bit of the report. Also, you should give the client a few practical pointers for addressing some of the challenges you have observed.
Troubleshooting and Optimization
If your reporting system faces some problems, you should pause the automated tasks and work on it first. This is because the issues can lead to inaccurate reports which might affect your business and that of your customers.
So, you should check if the reports have the right information. If there is some info that is missing, find out where the problem is and work on it as soon as you can.
If there are problems caused by faulty integration, you must fix them. The right way to find out if the system has problems is by carrying out an audit. You will be able to know if the system is working as expected.
Conclusion
If you deliver a report to the clients, they will be able to know if their projects are going on well. This means white-bale reports are important and you should make sure they are accurate.
You should know the metrics you must track and then get the online tools that will help you make the reports. Once the system is up and running, you can now automate some of the tasks.
Besides, you should always address any challenge you face before it becomes a big problem that affects the quality of your reports.